Post by account_disabled on Mar 12, 2024 11:55:22 GMT 1
The to the audience. Serving ads on key terms that support the content you have allows you to give your audience the info they really want. For example if your SEO teams built a mortgage calculator as valueadd content then you could serve ads for queries such as How much house can I afford _Mortgage.png Taking this concept a step further you can use highvalue content to show up with ads that match the research stage of the customers interest. As PPCs were often keen to simply show an ad that gets people to convert. But what if theyre not ready Why should we either ignore them or show up with something that doesnt match their goal.
Take a look at these ads that show up for a researchstage query _KitchenIdeas.png The Europe Cell Phone Number List first ad from Sears while very compelling seems mismatched to the search query. Now look at the third ad in the list offering kitchen idea photos. . If it were me searching this is the ad I would have chosen to click on. What happens to the conversion Well the landing page of the ideas ad could feature some type of offer say like what the Sears ad has to offer and here it would be much more welcome. In this way we could use higherfunnel ads as lead gen with KPIs such as content impressions lead form fills and microconversions.
This is such a winwinwin strategy Youve shown your customers you care for them and will be there for them Youve helped your colleagues get more exposure for their hard work Youve earned yourself costeffective new leads and conversions. Boss move. Want more ideas Wil Reynolds has some fantastic tips on how SEOs can use PPC to hit their goals. . Make it easy to be a loyal customer Growing customer lifetime value is one of th.
Take a look at these ads that show up for a researchstage query _KitchenIdeas.png The Europe Cell Phone Number List first ad from Sears while very compelling seems mismatched to the search query. Now look at the third ad in the list offering kitchen idea photos. . If it were me searching this is the ad I would have chosen to click on. What happens to the conversion Well the landing page of the ideas ad could feature some type of offer say like what the Sears ad has to offer and here it would be much more welcome. In this way we could use higherfunnel ads as lead gen with KPIs such as content impressions lead form fills and microconversions.
This is such a winwinwin strategy Youve shown your customers you care for them and will be there for them Youve helped your colleagues get more exposure for their hard work Youve earned yourself costeffective new leads and conversions. Boss move. Want more ideas Wil Reynolds has some fantastic tips on how SEOs can use PPC to hit their goals. . Make it easy to be a loyal customer Growing customer lifetime value is one of th.